Charlotte Martins BA Dip IPR MBA

Marketing and public relations

If your business is lucky enough to be thriving, energetic profile-raising will bring you extra profits. If it is not, marketing and pr will help you to maintain your passion for business during difficult times and to survive. The competition, in almost every industry, is marketing with a greater fervour than for a decade at least, and you too should engage in earnest.

It is impossible that you cannot find something of interest to say about your business. An experienced creative consultant can suggest promotional initiatives by the dozen, ensuring that your profile is maintained within business-to-business and consumer audiences as well as among market opinion-leaders.

'In a recession, dare to invest aggressively in marketing, innovation and customer quality'. Journal of Strategy and Leadership