Campaign planning or ad-hoc promotions .. News story innovation, writing and distribution of releases .. Copywriting and design of newsletters and mailing pieces both online and hard copy .. Sourcing of reader's letter opportunities .. Generation of topical opinion-led coverage .. Seeking inclusion in scheduled media features .. Organisation of one-to-one meetings with media and VIPs to 'pitch' stories and gain support .. Planning of media events and launches .. Public speaking .. Inspiring and co-ordinating journalist samples and visits .. Interviewing customers for positive and attention-grabbing testimonials .. Attendance at industry exhibitions and shows .. Suggesting and drafting blog topics, e-pr and social news activity